Location: Office-Based or Remote (UK or Spain) 
Contract: Fixed-Term – 1 Year Contract  
Reports to: Managing Director 

The Role 

Are you ready to lead the charge in a brand-new role? We are excited to announce an opportunity for a Digital Sales and Marketing Executive to join our team and spearhead the launch of Willow360, our innovative cloud-based workflow management solution for B2B businesses. This position reports directly to the Managing Director, offering a unique chance to shape and drive the success of a cutting-edge product from the ground up. 

As the Digital Sales and Marketing Executive, you will be responsible for driving new business development, working with Marketing to create and execute digital marketing campaigns, and converting leads into paying clients. This role will have full ownership of Willow360’s online marketing strategy. 

Job Responsibilities 

1. Campaign Creation and Execution: Take full ownership of planning, creating, and executing digital marketing campaigns across multiple channels (social media, email, web) to promote Willow360 to the B2B market. 
2. New Business Development: Proactively seeking and identifying new B2B opportunities by targeting relevant businesses through online outreach and digital campaigns. 
3. Content Development: Develop marketing content and digital assets, ensuring consistency with company branding and communication guidelines. 
4. Collaboration with Marketing: Work closely with the development and marketing teams to refine campaign strategies, optimize messaging, and improve lead quality. 
5. Sales Conversion: Convert leads into clients by showcasing Willow360’s value through digital content. 
6. Data Management: Track and analyse sales metrics and performance indicators, providing regular reports to management  
7. Market Insights and Strategy: Provide ongoing feedback from the market, including customer needs, competitor activity, and product improvement suggestions. 
8. Leadership and Expansion: Should Willow360 prove successful this role may expand into managing a small team to further develop and grow the product’s market presence. 

Required Skills and Experience

1. Experience in Sales and Digital Marketing: At least 2 years of experience in both B2B software sales and digital marketing, with a proven ability to create and execute successful marketing campaigns. 
2. Content Creation Expertise: Ability to create engaging digital content, and marketing materials. 
3. Business Development: Strong background in business development, with experience in identifying new market opportunities. 
4. Project Management and Leadership: Experience managing projects and teams is a plus, as this role may grow into a leadership position based on product success. 
5. Self-Motivated and Results-Oriented: Demonstrate the ability to work independently and take ownership of campaigns. Excel in delivering measurable results, with a particular focus on conversion rate optimization (CRO). 
6. Collaboration and Communication Skills: Excellent communication skills, with the ability to work closely with the development and marketing teams and other departments to ensure consistent messaging.

What We Offer 

1. Competitive compensation package. 
2. Opportunity to shape and grow a new product within a dynamic company. 
3. Supportive and collaborative work environment. 

About iTS Group 

iTS Group is an independently run global software company established in 1988, with headquarters in Harrow, London, UK. We have operations throughout Europe, Australia and North America, serving customers across five continents.  

iTS Group is ISO 9001:2015 and ISO/IEC 27001-2013 accredited, recognized for our Quality Management Systems and Information Security Management Systems. 

For more information about our company, please visit our website at iTS-group.com

Our Values 

1. Customer Focused: We go the extra mile to ensure customer satisfaction 
2. Flexible & Loyal: We invest in long-term relationships 
3. International Team with a Family Spirit: We provide a great place to work, valuing and inspiring our team 

Why You Should Join Us: 

This is an exciting opportunity to drive the success of a new product and take full ownership of both sales and digital marketing efforts. You will have the chance to make a direct impact on Willow360’s market growth and potentially lead a team as the business develops. 

How to Apply 

If you are a hands-on, experienced professional with a 'can-do' attitude and want to grow within our company, we encourage you to apply. Please send your resume and a cover letter detailing your relevant experience and why you're interested in this role via this link: Digital Sales and Marketing Executive